Lil Skies and his cohort Landon Cube are also breaking out in a major way 00 thanks, in part, to the videos you’ve done with them, one of which was “Nowadays” from Skies’ mixtape Life of a Dark Rose. And the colors in the room just fit so perfectly, that blue ambiance and the kitchen with the microwave - it just had a dark feeling. But then I was in L.A., and he sent me “Betrayed”, and I listened to it and thought, “This song is crazy! No one’s gonna expect this, with this kid’s name.” It had a whole different meaning than what people would think. I knew Xan made good music, but I really didn’t know the substance of it all.Īnd with the name, and Xanax being the drug of the quote-unquote “Soundcloud rap” and all that bullshit, I just knew the media’s outlook on things.
So I met him at a studio one night - Robesman actually made a vlog of it that’s on YouTube - and then we just stayed in touch. He did a collab t-shirt with Xan, he was really pushing him when a lot of people weren’t giving him a lot of attention. Our buddy Robesman - he’s involved with the No Jumper podcast, super cool dude - he loved Lil Xan. “Betrayed” just recently became your most-viewed video ever, with 133 million views. There’s so many young artists you’ve worked with that have blown up to one degree or another, and none hotter at the moment than Lil Xan. And I think it would really be cool to create that culture in Chicago. You know, Nardwuar has, I think it’s Vancouver. And Montreality, they kind of bounce around. When you’re in New York, you want to stop by Hot 97. And, you know, No Jumper - that’s L.A., and they do a great job and kind of create a culture for L.A. I will still continue to post the Hot 97’s and No Jumper and Montreality - I watch those.
LYRICAL LEMONADE CONCERT SERIES
Now that you have your own series are you in a sense competing with those guys? On the site you guys regularly link to interviews from Hot 97 or No Jumper and others. I kind of want this space to be like a hub for Chicago, when artists come into town for tour or whatever it may be - I want Lyrical Lemonade to be the place you stop by. And I wanted the new Lyrical Lemonade Interview series to kind of introduce the new space, and introduce that trademark, the Lyrical Lemonade sign, and create interviews that are timeless content for people to watch and be inspired. Yeah, we moved into the space in November. And you guys just recently launched a new interview series, with Lil Skies as your first guest. Lil Skies Talks Father's Near Death Experience, Selling Drugs to Pay Bills & the Motivation Behind…Ĭole! Belated congratulations on another amazing year, and your new offices. Below, Billboard discusses that shoot with the video maker and entrepreneur, along with how Bennett decides who to work with, the term “underground,” Lyrical Lemonade’s upcoming fifth anniversary, and its place in the Windy City media landscape. Though the song became a hit, the experience wasn’t without its fraught moments. All that from a guy who doesn’t even turn 22 until May.īennett got a chance to return to his roots - Plano High - in the fall, melding his past with his present when he used his alma mater as the setting for “Nowadays,” a Billboard Hot 100-scaling jam from two of hip-hop’s hottest young names, Lil Skies and Landon Cube. He’s also incredibly resourceful, able to turn a no-budget clip shot in an Airbnb in Los Angeles into Lil Pump’s huge “D Rose” letting Ski Mask The Slump God run around Times Square with a Chucky doll in the memorable “Catch Me Outside” recently pairing Georgia’s 6 Dogs with a giant rabbit for “Butt Cheeks” and last year bathing Lil Xan in blue light for “Betrayed”, the breakout artist’s monster video that’s logged, as of this writing, 133 million views and counting.Īnd that blog he began in high school? Lyrical Lemonade is now a website, event promotion, artist management, merchandising and production company that’s an essential part of Chicago music. Bennett is insanely prolific - by his own estimation, he’s directed more than 300 music videos to date.
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